Research Report: How to Turn DIY Travellers into Your Tailor-Made Devotees
The report is also full of tangible ways to apply the research to your marketing and brand strategy, as well as providing some ideas as to how you might locate and target the elusive do-it-yourself travellers.
Have a read of our report and turn those DIY travellers to by your side. Get in touch if you have any questions. We hope you enjoy it!
"We in the travel industry are painfully aware of the rise of 'DIY bookers' - those who decide to research and reserve their own travel, rather than go with a tailor-made holiday deal. When it's easier than ever for travellers to book their own flights, hotels and even excusions, and when algorithms seem to know people better than they know themselves, it would appear they see little need for the expertise of a travel company.
But hope is not lost. Vamoos teamed up with Sapio Research to survey a randomised group of independent travellers to find out what makes them tick. And, remarkably we found that 46% of people who organise their own travel believe that using a travel company could improve their holiday. A further 11% beleive that using a travel company could greatly improve their holiday.
So, you may as well ask, if over 50% of DIY bookers believe that a travel company could, in some way, better their holiday experiences... Why on earth are they not using us?"